Great start to a new month. 2 days with these crazies at our RMT Business Seminar in Toronto.
These RMTs lived the second section of our mission statement:
"We challenge formal models of education.
We eliminate hierarchy.
We open minds.
We encourage and foster thoughts and ideas.
We demand that you question and think deeply."
And it starts here...
If we truly want to be successful in this business of Massage Therapy, we must look beyond our skills as therapists, we need to start thinking of ourselves as businesses, as organizations. I am not talking about developing a differential advantage or niche marketing, I'm going much deeper than that. This journey begins with a paradigm shift - often the most challenging step, especially for veterans of this industry. I'm talking about bustin' out the sledge hammer and breakin' down walls. I'm talking about restructuring the foundation. Change your mind set, change your practice.
Don't get me wrong, I am not negating your success up to this point. You are successful - you are practicing in the field, you make ends meet, you are bringing home some dough (maybe even the bacon), you have decent savings, you own your practice. I am genuinely happy for your success, even if it is by accident. That probably sounded a lot worse than intended, but this is the case for many in this industry. Your machine is running well, it isn't broken...but how can we get it running even better??
If you are one of the many, you most likely haven't been exposed to mission and vision statements, company values and culture, branding, brand experience. You haven't been taught about strategic planning, how to plan, what to plan. You simply haven't been given the tools to achieve maximum success, and it's not your fault, but recognize the need for change, the need for better. You have walked a successful path consisting of hard work, maybe some blood, sweat, and tears, and the "throw it against the wall and see what sticks" mind set. Now just imagine what kind of damage you can do with an open mind, new tools, and some guidance.
Let's move beyond success by accident to an elevated level of success driven by intent.
Be bold in your pursuit of education...
The ConEd Team