Healthcare Entrepreneurship: Strategies For Succes
$350+ HST
Description:
Healthcare Professionals spend a great deal of time perfecting their craft and improving business success. Whether working for an existing organization or starting a private practice, running a small business can be very challenging and requires learning a new set of skills. This is a one stop integrated workshop covering all you need to know for business success.
This course consists of 2 days of learning.
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Day 1: Business Success Strategies
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Day 2: Marketing Strategies
For those interested in only the Business Success Strategies course, click here for details and registration.
For those interested in only the Marketing Strategies course, click here for details and registration.
Duration:
16 hours
Delivery Model:
In-class or Live Steam (2 days)
Modules:
Day 1
Module 1: Change Your Mind Set, Change Your Practice
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Becoming Self Aware
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Understanding Your Mind
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Unlocking the Powerhouse
Module 2: Ways To Practice - Understanding Various Business Structures
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Employee or Self Employed Worker – CRA Guidelines
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Business Structure: Sole Proprietorship and Partnership
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Business Structure: Professional Corporations
Module 3: Guidelines to Conducting a Clinical Practice
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Staffing and Contracts
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Defining Roles
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Treatment Equipment and Space
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Clinical Documentation
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Scheduling
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Financial
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Questionable Clauses
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Equipment
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Policies and Procedures
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Staff performance and conduct
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Customer service
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Clinic operations
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Legal requirements
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Unethical Incentives: Conflicts of Interest
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Referrals
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Recommending products or services
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Fee sharing
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Referral-based rental agreements
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Module 4: Strategic Planning
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Introduction to Strategic Plans
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Key Elements
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SWOT Analysis
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Learn How to Make an Effective Strategic Plan
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Strategic Plan Evaluation, Revision, and Implementation
Module 5: Budgeting and Loans
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Introduction to Budgeting and Loans
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Learn How to Prepare an Accurate and Realistic Budget That Is Aligned With Your Strategic Plan
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Understand the Importance of Monitoring Cash Flows
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Strategies to Limit Cash Outflows
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How To Use Budget Excel Worksheet Provided
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Learn About the Financing Options Available To You
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Question and Answer Session with Chartered Professional Accountant
Module 6: Tax Planning
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Revenue
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Expenses
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HST
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Tax Planning for Modes of Business
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Sole Proprietor
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General Partnership
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Professional Healthcare Corporations
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Question and Answer Session with Chartered Professional Accountant
Day 2
Module 1: Marketing Your Massage Therapy Business
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Introduction to Marketing
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Establishing a Company Mission and Vision
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Branding
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Branding Basics
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Building Your Brand
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Brand Experience
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Market Research
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Narrowing Your Focus
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Traditional Marketing And Advertising Tools
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Outbound and Inbound Marketing Strategies
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Traditional Marketing Metrics
Module 2: Digital Marketing: Branding Your Practice Online
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Introduction to Digital Marketing
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Digital Marketing Goals and Objectives
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Digital Marketing Platforms and Tools
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Digital Marketing Strategies
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Analytics
Visit the Course Calendar page for information on course dates and location
Read what past participants had to say about our Business courses...
This course really helps to shift your mindset into business mode instead of staying in default therapist mode. The content, presentation, and welcoming atmosphere has left me optimistic about venturing into the digital world, with a strategy in place for success! SMART! Thanks!
Melanie Walken, RMT
Brampton, Ont.
Great course. A lot of information. Very helpful.
Jianxin Hao, RMT
Richmond Hill, Ont.
Very relevant information presented in a variety of ways. Both speakers had lots of enthusiasm in their presentations.
Anonymous, RMT
Bowmanville, Ont.
Very informative! Everyone should take this course.
Tammy Lacroix, RMT.
Midland, Ont.
One of the best courses I have ever taken. This course provided me with more information and knowledge on the business side of my practice then I expected.
N.B., RMT
Whitby, Ont.
This course was incredibly valuable, I know it will propel me towards my practice goals. Extremely informative to anyone looking to build or expand their practice. Thank you so much for your help and I can't wait for the next course!
Lindsay Shepstone, RMT
Hamilton, Ont.
This course has has not only helped me as a therapist and business owner (RMT) but as an individual. So much great info you need to be successful.
A.B., RMT
Peterborough, Ont.
Great course to take to get info you need to start your own practice.
Chris Michael, RMT
Waterloo, Ont.
Great instructors. Great course, a lot of information for existing / established business owners or aspiring business owners.
B.M., RMT
Sudbury, Ont.
It was great overall! Finally a continuing education course that I can put to action immediately and benefit immediately. Fantastic and passionate instructors.
Pat Granata, RMT
King City, Ont.
Very positive environment. Knowledgeable instructors
Jenelle Knox, RMT
Whitby, Ont.
This was a fabulous tool to assist in managing and building my RMT business. There was information that I already knew but now i fully understand.
Mara Dodig, RMT
Cambridge, Ont.
Information was clear and concise and what wasn't understood was always clarified. Information delivered in a easy-mannered and friendly way.
Anonymous, RMT
It was very informative.
Kendra Chaplin, RMT
Toronto, Ont.
Learned new things that I never knew before. They answered mostly all of my questions. Very informative.
R.H., RMT
Milton / Brampton, Ont.
Even if you think you know everything - this course reminds you that you don't.
Mary Pilla, RMT
Toronto, Ont.
Mark and Amanda inspire and motivate. The RMT business class is everything you should've been taught in school. This class will definitely help RMT's venture out on their own. I have been in practice for 16 years and highly recommend the ConEd RMT business course.
Jemal Anderson, RMT
Hamilton, Ont.
This is definitely the business information not taught in school. I would recommend this course to any RMT that wants to improve their business, make more money, work less, and pay less tax. Even after 11 years in practice and operating my own multi-disciplinary clinic for 2 years, I learned lots of valuable information from this course.
Carrie Ann Courage, RMT
Niagara Falls, Ont.
I’d just like to say that The RMT Business Seminar was very informative. It was useful to RMTs from all different backgrounds. Whether you are just starting out, run your own multi-therapist business, or are somewhere in between, you can benefit from this course. I enjoyed getting great ideas on how to create a strategic plan for my business and setting goals in order to increase my revenue. There were also some great tips on how to market your business and yourself as a therapist and how to build your business without burning-out physically. The instructors were all great speakers with a wealth of knowledge in their particular field. I enjoyed this seminar very much and would recommend it to all RMT’s looking to increase both their knowledge and their potential income.
Sherry Warne, RMT
Mono, Ont.
This course has helped me think of ways I could further my career and not stress my body further. Being in the massage field for 18 years I needed to think about my future. This course came at an appropriate time for me.
Remo Bucci, RMT
Mississauga, Ont.
Extremely informative. Full of useful information. Even if you came into this course thinking you had a handle on most things - you'll learn tons! Amazing.
C.T., RMT
North Bay, Ont.
The business course was extremely comprehensive, and covers the vast majority of principles and practices relating to a RMT`s career. The course providers were friendly, professional, engaging, and remarkably entertaining.
Myles Covent, RMT
Whitby, Ont.
Very informative. Is needed especially because school didn't elaborate on the business aspect.
A.P., RMT
Toronto, Ont.
Mark an Amanda are excellent and informed speakers. The inclusion of other professionals for more detailed explanations of finance and online marketing was very beneficial.
Jennifer Fleming, RMT
Hamilton, Ont.
I found this course very helpful, I would recommend it to anyone.
Manuela Mosneanu, RMT
North York, Ont.
A very good introduction to marketing and social media marketing.
Amy Hickey, RMT
Oshawa, Ont.
Great, friendly instructors with lots of experience in the field.
H.M, RMT
Toronto, Ont.
Great course! Some info was better than other info. Covered a lot of topics and profs were extremely knowledgeable on content. I was impressed with content / topics. Profs were great! I will definitely enroll for more courses in the future. Expectations were exceeded! Great guest speakers.
Carolyn Code, RMT
Perth, Ont.
Amanda and Mark are amazing teachers and made a weekend spent at a course actually enjoyable.
K.R., RMT
Perth, Ont.
I found the tax portion the most helpful. Answered lingering questions about CRA and HST.
Curtis Ballance, RMT
Mississauga, Ont.
Instructors were knowledgeable and had a great rapport with students and each other.
L.M., RMT
Mark and Amanda are very knowledgeable! You will learn SO much information that you will take with you for the entire duration of your career. They have so much personality and love for teaching this course and it shows! Two of the best teachers I have ever had! Definitely will be taking future courses with them.
Natasha Valentini, RMT
Alliston, Ont
Should almost be a 3 day course as it was very interesting and brain overload. Loved having other professionals to explain their profession.
Nicole Lafleche, RMT
Have a lot of questions as the instructors were very knowledgeable about the course. Thank you!!!
Anonymous, RMT
I feel like it gave me a plan and broke down the steps for me to become more successful. STRATEGIC PLANNING is the key! And using a SWOT Analysis brings to light the strengths and weaknesses you need to focus on. I also loved the positive thinking component and appreciated all the information on accounting! It was more than helpful!!
Meaghan Coxan, RMT
Toronto, Ont.
Great mixture of professionals producing great and relevant information to massage therapists. I learned some important tools to make my business more successful and I thank you for that.
Adam Leavens, RMT
Toronto, Ont.
This course helped me to reconnect to my original intention to become a RMT.
Nancy Brooks, RMT
Toronto, Ont.
Highly informative; clarifies and expands the business teachings from school.
Randi Prunner, RMT
London, Ont.
The instructors were both knowledgeable and attentive to the course participants, taking the time to answer questions thoroughly. Great course!
E.W., RMT
London, Ont.
Very knowledgeable instructors.
J.D., RMT
London, Ont.
Responded directly to personal questions about own business. Very respectful to own business ideas and beliefs of business management. Answered questions with best opinions and examples. Brought in guest speakers who specialize in that area, ie. accountant.
Alex Mantle, RMT
Brantford, Ont.